Digbeth, the Jewellery Quarter and the canals
Digbeth has become the city's creative district, with independent bars and venues drawing a younger crowd who research everything online before they go out. The Jewellery Quarter's historic pubs serve both office workers at lunch and residents in the evening. Around Brindleyplace and Gas Street Basin, the canal-side venues trade heavily on the weather and on events at the Utilita Arena and the ICC.
These three areas have almost no overlap in audience, and Google treats them as separate markets. A Digbeth pub appearing in a Jewellery Quarter search is rare; appearing in its own is the entire game. Your listing, your website copy and your photos need to make it obvious which Birmingham you are in.
Local SEO for Birmingham pubs